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Naples Housing Market Demand Continues to Outpace Inventory

Naples Housing Market Demand Continues to Outpace Inventory

Naples Real Estate Market – Housing Market Demand Continues to Outpace Inventory in December

Naples, Fla. (January 22, 2021) –

Eager homebuyers did not waste any time in December as shown by pending
sales for homes in the Naples area which leaped 88.6 percent to 1,535 pending sales (homes under contract)
from 814 pending sales in December 2019. This spike in buyer interest was also reflected in the 65 percent
increase in showings during December, which amounted to an average of 10 showings per listing. According to
the December 2020 Market Report, released by the Naples Area Board of REALTORS® (NABOR®), which
tracks home listings and sales within Collier County (excluding Marco Island), inventory continued to struggle
to keep up with growing buyer demand. The number of available homes for sale in December 2020 decreased
49.1 percent to 3,140 homes from 6,163 homes in December 2019.
Overall sales in December increased 45.4 percent to 1,396 closed sales from 960 closed sales in December 2019.
“As a direct result of the effects of the pandemic, 2020 was one of the first years in history where we saw more
buying activity in the second half of the year than during the first half of the year,” said Mike Hughes, Vice
President of Downing-Frye, Realty, Inc.
Budge Huskey, CEO, Premier Sotheby’s International Realty, added, “Historic election-year hesitancy
regarding changes in administrations has not been reflected by top business leaders or the equity markets, and
certainly didn’t dissuade home buying decisions in Naples during December. In fact, in the high-end market,
closed sales for homes priced over $2 million increased an astounding 62.4 percent year over year.”
As months of inventory tightened in December to a very low 3.1 months of inventory, broker analysts said they
are not concerned that the Naples market resembles the housing market of 2004/2005, when the market boomed,
stumbled and fell. There are no signs of a decline in our market.
“The difference is that today’s home sales are not coming from investors. In today’s market, end users are
purchasing homes,” said Adam Vellano, West Coast Sales Manager, BEX Realty – Florida. “Not only is the
demand real, but we don’t have predatory lenders to worry about. While we expect to see home prices continue
to rise, compared to other hot spots in the country, homes in Naples continue to be a great value!”
“Inventory will govern our potential moving forward,” remarked Huskey. “Based on the fundamental strength of
our market, I would have thought more foreigners with second homes in the area would be selling this year since
travel restrictions prohibit them from entering America, but that hasn’t happened yet.”
“Once more people get the COVID-19 vaccine, I believe we’ll begin to see sellers who were on the fence during
the pandemic loosen up and begin to list their homes,” added Hughes. “But this might not be until the second
half of the year.”
“Inherent in all the demand in inventory is an increase in price,” said Molly Lane, Senior Vice President
William Raveis Real Estate. “Prices today are being driven by a lack of inventory.”
During December, the median closed price increased 18.2 percent to $405,000 from $342,500 in December
2019. An uptick in closed sales of high-end properties during December also drove the average closed price up
43.5 percent to $846,725 from $589,958 in December 2019. But keep in mind that even though median closed
prices are rising, list price data extracted from the MLS showed only 506 properties reported a price increase
compared to 321 that reported a price decrease during the month.
“People are looking for the type of resort-style living Naples can deliver,” said Spencer Haynes, Director of
Business Development and Broker with John R. Wood Properties. “As such, condominium sales increased
almost 50 percent during December. Inventory is more plentiful in the condominium market today, especially in
the lower price ranges.”

Naples Real Estate Market – CATEGORIES Dec 2019 Dec 2020 CHANGE
Total closed sales (month/month) 960 1,396 +45.4
Total pending sales (homes under contract) (month/month) 814 1,535 +88.6
Median closed price (month/month) $342,500 $405,000 +18.2
Total active listings (inventory) 6,163 3,140 -49.1
Average days on market 97 77 -20.6
Single-family closed sales (month/month) 490 692 +41.2
Single-family median closed price (month/month) $427,000 $550,000 +28.8
Single-family inventory 3,089 1,310 -57.6
Condominium closed sales (month/month) 470 704 +49.8
Condominium median closed price (month/month) $262,500 $300,000 +14.3
Condominium inventory 3,074 1,830 -40.5
“Inventory is a major concern for new home builders too,” Vellano pointed out. “Many planned developments
typically take two to three years to be sold out. Sales are outpacing how fast they can build homes causing some
developers to hold back on releasing additional homesites. At this point most, if not all, of their spec homes have
been sold too.”
In periods of rapid sales and escalating prices, as is currently happening, appraisals often come in low because
they are based on sales that may have occurred six months earlier, which may lower the amount of financing
that can be obtained. Jeff Jones, Broker at Keller Williams Naples explained, “For instance, suppose there is a
sale at $500,000 with the buyer planning to finance 80 percent of the purchase price so that they have a
$400,000 mortgage. If the appraisal comes in at $480,000, then the buyer can only obtain a loan for $384,000
[80 percent of $480,000]. In this case, the buyer will need to cover the additional $16,000 in cash in order to
complete the transaction. With inventory in high demand, many buyers are finding ways to cover the additional
debt because the current low financing rates keep monthly payments down.”
The allure and reputation of the Naples lifestyle is driving affluent buyers to our market. The overall volume of
home sales in the high-end market in Naples is higher than most other areas in Florida. As such, broker analysts
predict continued heightened buyer interest and heightened buyer demand, especially in the high-end market,
through the first quarter of 2021.
If you are looking to buy or sell a home in Naples, contact a Naples REALTOR® who has knowledge of the Naples Real Estate market, the ability to provide
a virtual showing, an accurate market comparison or negotiate a sale. A REALTOR® can ensure your next
purchase or sale in the Naples area is a success.

Naples Real Estate Market from The Naples Area Board of Realtors


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